Optimizing your website for good Search engine presence.
According to Google, the worlds strongest search Engine Company. Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content
Are you on Google?
Determine whether your site is in Google’s index
site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for
site:wikipedia.org returns these results.
If your site isn’t in Google
Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:
- The site isn’t well connected from other sites on the web
- You’ve just launched a new site and Google hasn’t had time to crawl it yet
- The design of the site makes it difficult for Google to crawl its content effectively
- Google received an error when trying to crawl your site
- Your policy blocks Google from crawling the site
How do I get my site on Google?
Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.
We offer webmaster guidelines for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines can help make your site appear in our search results.
Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console.
Here are a few basic questions to ask yourself about your website when you get started.
- Is my website showing up on Google?
- Do I serve high-quality content to users?
- Is my local business showing up on Google?
- Is my content fast and easy to access on all devices?
- Is my website secure?
You can find additional getting started information on https://g.co/webmasters
The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can also download a short checklist in PDF format.
An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read Do you need an SEO.
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