“Having an attractive and well-designed website for your business creates opportunity to influence people’s mind-set & help you to generate more sales.”
What’s the main goal of your website? Irrespective of whether you want to sell products or services, draw traffic, generate leads, increase subscribers, or want your users to take any specific required course of action, the ultimate goal would be to improve conversions so as to generate better revenue. A Call-To-Action is responsible for directing your users to the main action of your web page.
Designing a good CTA button requires exceptional designing skills. Here are some features of an effectively designed CTA button:
It has a lot of negative space surrounding it.
It has rounded corners since they are easy on the eyes.
It has a contrasting and distinct color that isn’t used elsewhere on the web page.
It has a logical and appropriate placement on the page.
It has close proximity to the previous action on the page.
It is clear and concise I.e briefly tells the users what they’re going to get on clicking it.
It is easy to find and impossible to miss.
It gets tested and optimized regularly.
Got some idea about what a good CTA button looks like? Now, here are some guidelines and best practices for designing effective CTA buttons that skilled web designing agencies follow:
Position of your CTA on the page is as important to think as is the copy of the CTA button. Generally, a CTA button should be placed above the fold I.e high on the page, usually in the central column and on the right hand side. Though, this won’t guarantee success, but it is responsible for drawing the user’s attention to the button.
Consider the right time to ask the user to respond. Give your users some time to explore the site a bit before asking him to take a required course of action. Asking him at the wrong time will result in no response or even worse, might frustrate the user.
Size of the CTA button is responsible, to a great level, in grabbing the attention of the users. The size of a CTA button should neither be too big nor be too small, it should be standard. It should definitely be big enough to be more noticeable and reduce the efforts of users to click it because the bigger the button, the more noticeable it will become.
It is very important to surround your CTA button with a lot of negative space in order to draw attention to it. If it is surrounded with lots of elements and content with no white space, the page will look noisy and the CTA button will look hidden. Users won’t be able to distinctly identify it. By using a lot of negative or white space around the CTA button, the button will pop out and instantly draw attention towards it.
Use an entirely different and eye catching color for your CTA button that isn’t used elsewhere. This color should preferably be vibrant, eye catching and must have a strong contrast. However, there a lot of users that are color blind and are unable to distinguish a lot of colors. Don’t forget to consider them while designing your CTA buttons.
Further, have CTAs on every page of your site. Your CTA shouldn’t be found only on your homepage or any one web page. Have multiple CTAs on each page of your website to make sure the users don’t miss it. However, it doesn’t necessarily need to be the same on every page. You could have CTAs that require taking small actions on certain pages that eventually lead to your main CTA that requires taking big actions.
Mute all other secondary buttons I.e buttons other than your CTA. To do this, you could fade the secondary buttons using lighter colors or you could even make them into ghost buttons. This would suggest the users that the main un-muted button (I.e your CTA) is better your CTA button will look more clickable.
Consider what happens when a user responds to your call to action. There are many CTAs, clicking on which requires users to undergo a lot many steps in order to be able to finally take the action. Make sure you avoid any such distractions for users that might stop them from finishing the process.